We made National News!!

Recently we were contacted by MACLEAN'S magazine.  They wanted to do a story about the Iolite portable Vaporizer.  The above picture is one of our staff members pulling an Iolite out of her pocket.

The article was very good, however it doesn't matter how much explaining you do to the media, you can't get them to use the term "Herbal Accessory" when it comes to Cannabis.  Once again they chose to use the police given phrase of "Drug Paraphernalia".  We do not sell, nor support the sale of, Drug Paraphernalia.  We have spent 16 years shaking the term Head Shop and replacing it with Hemp Shop, or in our case, Cannabis Culture Shop.  The differences are many, but the main difference is the focus on a single Plant.  The other, less obvious, difference is the plethora of products We Don't Sell.

No matter, those in the know understand the nuances.  Those who still think Cannabis is a dangerous drug still have a lot to learn.  We had hoped that a magazine as well versed in Canadian Cannabis Culture as Maclean's would know that to use the term Drug Paraphernalia dates the publication and it's mindset all the way back to the 70's.  Haven't we learned anything yet?

Nowhere in the article did they take the time to explain the benefits of using a vaporizer over smoking.  Rest assured, we took the time to explain it to them in our interview.  We will also take the time to write a letter to the editor of Maclean's to remind them of these oversights.